GAMING INDUSTRY
Video streaming and gaming services is becoming a critical business growth opportunity for data center service providers. This is largely driven by demand from consumers wanting compelling, richer, audio-visual content which can be consumed across a variety of mediums such as television, computers, mobile, gaming consoles and tablets.
It is essential for streaming video game providers to work with a strong data center partner who can enable growth throughout the lifecycle of the game, the developer and the provider. The on-demand model of of video games today require more robust data centers to support their fluctuating end-users’ usage.
The ability to provide an uninterrupted online experience is the top priority for many games publishers. They need to reduce delay and unacceptable levels of lag for mobile and massive multiplayer online games (MMOGs).
Enhancing Gaming Experience to Stay Competitive
Gaming industry also include sports betting and online casino games, leading to increasing emphasis of financial transaction security and data security compliance for the players. The gaming companies will require enhanced connectivity, high density power and latency levels to support the exponential growth of online gamers globally. Many mid to high tier gaming companies will outsource data center requirements in order to stay competitive by providing excellent gaming experience for their end-users.
Data centers also have to deal with “games on-demand” where end-users download mobile app games such as PokemonGo and Candy Crush Saga. All these services in the gaming industry take up server space more than ever before.
The proliferation of devices and bandwidth has created a boom in games on desktops, smartphones and tablets. Looking into the future, augmented reality (AR) is expected to be the upcoming driver of new growth coupled with online gaming which will require more robust data centers.
An Uptime Institute certified Tier III data center will provide high availability and reliability of services, both are essential elements for keen gamers that expect instantaneous, responsive, online access and who regard guaranteed game continuity as a must. Online gaming industry also require high density power supporting racks drawing as much as 10kW or more.